Starting a business in Berlin
  • Information
    • Phases
      • Orientation
        • Before you start
        • Start-Up Timetable
        • Requirements
      • Concept
        • Business Plan & Business Model Canvas
        • Finance & Funding
      • Implementing
        • Registration
        • Approvals
        • Personnel/Skilled workers
        • Legal Matters
        • Property Rights
        • Location Berlin
        • Taxes
        • Environmental protection/climate protection
        • Insurance
      • Consolidation
        • Marketing
        • Corporate crises, insolvency and restart
    • Category
      • Freelance Professions
      • Skilled Trades
      • Creative Industries
    • Groups
      • Older founders
      • Start-up from University
      • Migrants
      • Startups
    • Founders’ Competitions
  • Events
  • Contact Points
  • Download
  • Startup Stories

Consolidation

  • Marketing

    A marketing strategy belongs in every business plan. It involves any entrepreneurial planning and action that promotes the sale of a product or service on the market. Marketing is therefore more than just advertising.

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  • Corporate crises, insolvency and restart

    Companies feel the effects when they have taken the wrong path (strategy crisis), when they earn too little (success crisis) and at some point the available money becomes scarce (liquidity crisis). Most companies only experience a liquidity crisis, which is ultimately threatening, after quite a while. However, as the Corona pandemic showed, it can also occur overnight.

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