Consolidation

A marketing strategy belongs in every business plan. It involves any entrepreneurial planning and action that promotes the sale of a product or service on the market. Marketing is therefore more than just advertising.

Due to the advancing digital networking of businesses, services and production, the topic of IT security is becoming increasingly important.

By Controlling you can check whether a company is running "smoothly" or not. In controlling, data on various areas of the company must be examined regularly and past and current data compared.

Companies feel the effects when they have taken the wrong path (strategy crisis), when they earn too little (success crisis) and at some point the available money becomes scarce (liquidity crisis). Most companies only experience a liquidity crisis, which is ultimately threatening, after quite a while. However, as the Corona pandemic showed, it can also occur overnight.