Starting a business in Berlin
  • Information
    • Phases
      • Orientation
        • Before you start
        • Start-Up Timetable
        • Requirements
      • Concept
        • Business Plan & Business Model Canvas
        • Financing
        • Finance & Funding
      • Implementing
        • Registration
        • Approvals
        • Personnel
        • Legal Matters
        • Property Rights
        • Location Berlin
        • Taxes
        • Environmental protection/climate protection/energy
        • Insurance
      • Consolidation
        • Marketing
        • IT security
        • Controlling and Accounting
        • Corporate crises, insolvency and restart
    • Category
      • Freelance Professions
      • Skilled Trades
      • Creative Industries
    • Groups
      • Older founders
      • Start-up from University
      • Migrants
      • Startups
    • Founders’ Competitions
  • Events
  • Contact Points
  • Download
  • Startup Stories

Consolidation

  • Marketing

    A marketing strategy belongs in every business plan. It involves any entrepreneurial planning and action that promotes the sale of a product or service on the market. Marketing is therefore more than just advertising.

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  • IT security

    Due to the advancing digital networking of businesses, services and production, the topic of IT security is becoming increasingly important.

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  • Controlling and Accounting

    By Controlling you can check whether a company is running "smoothly" or not. In controlling, data on various areas of the company must be examined regularly and past and current data compared.

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  • Corporate crises, insolvency and restart

    Companies feel the effects when they have taken the wrong path (strategy crisis), when they earn too little (success crisis) and at some point the available money becomes scarce (liquidity crisis). Most companies only experience a liquidity crisis, which is ultimately threatening, after quite a while. However, as the Corona pandemic showed, it can also occur overnight.

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