Consolidation

A marketing strategy belongs in every business plan. It involves any entrepreneurial planning and action that promotes the sale of a product or service on the market. Marketing is therefore more than just advertising.

Companies feel the effects when they have taken the wrong path (strategy crisis), when they earn too little (success crisis) and at some point the available money becomes scarce (liquidity crisis). Most companies only experience a liquidity crisis, which is ultimately threatening, after quite a while. However, as the Corona pandemic showed, it can also occur overnight.