A marketing strategy belongs in every business plan. It involves any entrepreneurial planning and action that promotes the sale of a product or service on the market.

Marketing is therefore more than just advertising. In your marketing, you need to find answers to these questions.

  • Offer: What benefit does your offer, i.e. your product or service, have for the customer? Only if it benefits all or some customers in some way can you sell it.
  • Price: At what price should the product or service be offered?
  • Distribution: How does the product get to the customer?
  • Communication: How do customers find out about this product or service? Social media marketing plays a special role in this today.